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BIM & Visualisation

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BIM and Architecture render

It’s no stretch to say that 3D architectural rendering is having a huge effect on efficiency and visual communication in building design and construction. The profile of 3D architectural rendering and building information modelling has risen sharply in recent years, as architects and engineers take a more holistic and process-oriented approach to developing and erecting structures.As the tools become more powerful, the learning curve has also lowered.


It’s possible for other construction project stakeholders to take a more active role, a development that can streamline productivity, cut costs and enhance communication.The future of 3D architectural rendering. Many architects accustomed to the paper andpencil process or are reluctant CAD users say that they miss the hands-on simplicity of these tools.But BIM can actually bring elements of drawing back into the process, rekindling a part of design many architects worried about losing without shorting any technological savvy at the same time.


As Consulting-Specifying Engineer contributor Paul orzewicz observed, BIM forces a paradigm change for building designers.


“There’s only one logical advancement from 2-D CAD drawings, and that’s 3-D models” Orzewicz wrote.


That’s right, they are no longer called ‘drawings,’ they are now ‘models.’ But don’t fret - as we advance into the BIM universe, we are simultaneously stepping back to our old ways.”Because BIM incorporates every department working on a construction project, it relies on virtual construction sites and highly detailed models.


Architect drawings can be integrated into the modelling interface, where they mix with design tools, analytical models and engineering applications to give all involved a shared visualisation.The next challenge for 3D architectural rendering and BIM is ensuring that projects actually realize the potential benefits of these exciting tools. Communication issues must be eliminated; for example, it’s important that any change made in a design lab is relayed to engineers in another facility or construction leaders at the site. Zebra Imaging’s digital holograms are a perfect complement to BIM, CAD and other digital architectural tools.


The holographic solutions produced at Zebra Imaging offer streamlined workflow integration, so data and models used in any of these visualisation programs can be easily depicted for visual understanding.


As the 3D architectural rendering sector continues to innovate, the sky’s the limit for building construction.



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